Case studies

Six customers in six very different industries, and what the outbound returned for each. Every figure below is the customer's own.

  • Feeders

    58

    meetings in the first three months

    Target markets
    Saudi Arabia, UAE
    Channels
    Cold email and LinkedIn

    58 meetings in Saudi Arabia and the UAE in three months

    Feeders is a Lisbon architecture studio behind stands and activations for Web Summit, PlayStation and Red Bull. After more than a decade in Portugal they decided to expand into the Middle East and open an office in Saudi Arabia, with no local network to start from.

    We built their outbound from zero. Developers, event agencies and brand teams across Saudi Arabia and the UAE, contacted by email and LinkedIn from a named person at the studio, with a low pressure opener and same day reply handling.

    58 meetings in the first three months. Some in person in Riyadh and Dubai, the rest online.

  • SignOnTab

    20

    meetings a month, on average

    Target markets
    Europe wide
    Channels
    Cold email and LinkedIn

    20 meetings a month, every month, across Europe

    Sign on Tab turns paper into tablets for healthcare. Great product, proven clients, and a category most buyers do not know they can shop for, spread across a continent that speaks a dozen languages.

    We built two separate campaigns for two very different buyers, hospitals and clinic groups on one side, large automotive retail operators on the other. Each country was worked in its own language, with the close adapted to how that market actually does business. Some got a booking link. Some got a phone call from a local partner instead.

    20 meetings a month on average, including some of the biggest names in both industries in Europe. Still running.

  • Perform 365

    £100k+

    revenue in the first six months

    Target markets
    UAE primarily, plus Europe
    Channels
    Cold email and LinkedIn

    Over £100,000 generated in the first six months

    Dan Lawrence has coached more than thirty world champions. World title boxers, Super Bowl winners, Premier League footballers. Perform365 sells that same standard of coaching to CEOs and founders who work 80 hour weeks and put themselves last.

    We did not sell coaching. We sold the pain point. A lot of high level operators hit forty and feel like they are sixty, and they have decided that is just what running a company costs. It is not. That single reframe turned a fitness pitch, which every executive ignores, into a performance problem, which is the one thing this audience cannot leave alone.

    Over £100,000 in revenue in the first six months. Still running.

  • Tacenviro

    9 to 12

    qualified meetings a month, three months running

    Target markets
    Europe wide
    Channels
    Cold email

    9 to 12 qualified meetings a month with water plants across Europe

    TAC Enviro manufactures aluminium domes and tank covers in Seville. Strong in petrochemicals, with Repsol, Cepsa and Aramco behind them, and no presence at all in the European water sector they wanted next.

    We built the campaign around the thing water plants actually complain about, odour and emissions from open tanks, cleaned a 9,000 record European dataset down to genuine operating plants, and went straight to the procurement managers and senior engineers inside the plants, the people who actually specify and buy machinery.

    9 to 12 qualified meetings a month, three months running, with water plants across Europe. On high ticket capital equipment, one sale can pay for over a year of marketing expense.

  • Odeve

    8

    meetings and a closed sale in the first month

    Target markets
    United Arab Emirates
    Channels
    Cold email and LinkedIn

    8 meetings and a closed sale in the first month

    Odeve supplies conveyor belting from its own factory in Dubai. The problem was reach: there is no list of UAE factories that run conveyor lines, and every one of them already buys from someone.

    We built the target list facility by facility across the UAE industrial zones and went straight to the maintenance managers, production engineers and procurement people who deal with belt failures, with an offer built on local stock and delivery in days.

    20+ leads, 8 meetings and 1 sale closed in the first month of the campaign.

  • E-Motion

    11

    meetings with potential buyers in the first month

    Location
    Dubai
    Channels
    Cold email

    11 meetings with potential buyers in the first month

    E-motion Studio, a Dubai yoga and stretching studio, needed to find a buyer for the business. Not a lead gen problem, a search for one of a handful of people in the city who would actually want to own it.

    We went straight to the most logical buyer: other wellness and fitness studio owners in Dubai. Discreet, direct outreach, no hard sell, aimed at getting a real conversation in person as fast as possible.

    11 meetings booked with potential buyers (first month), most held in person, from a list of under 200 prospects.

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