Book a demo
E-Motion

11 meetings with potential buyers in the first month

E-motion Studio, emotiondxb.taplink.ws

Industry
Wellness and fitness, yoga and stretching studio
Location
Dubai
Mandate
Finding a buyer for the studio
Target buyers
Owners of wellness and fitness studios in Dubai
Channels
Cold email
Result
11 meetings booked with potential buyers (first month), most held in person

About E-motion Studio

E-motion Studio is a yoga and stretching studio based in Dubai. Rather than a growth mandate, they came to us with a different kind of problem: the owner wanted to sell the business and needed a way to find the right buyer.

The challenge

Selling a studio is not like selling a service. There is no product to pitch and no obvious buyer list to work from.

  • The natural buyer is a competitor. The people most likely to want a yoga and stretching studio in Dubai are the people already running one, or an adjacent wellness business looking to expand. That is a small, specific pool, not a broad market.
  • Nobody is looking to buy a studio on a given Tuesday. Unlike a lead gen client selling an ongoing service, this was not a case of finding people mid-search. Almost every recipient had to be introduced to the idea of acquiring E-motion Studio before they could consider it at all.
  • The message had to earn a serious reply, not a curious one. A studio sale is a real financial decision. The email needed enough substance and discretion to be taken seriously by an owner-operator, without reading like a mass broadcast.

What we did

  1. Targeted studio owners directly, not investors.

    We built the list around owners and operators of wellness and fitness studios across Dubai, on the logic that the person already running a similar business understands the value of the asset fastest and needs the least convincing.

  2. Ran it as a straightforward, discreet outreach.

    No hard sell, no attachments, no pressure. The email simply raised the opportunity to expand their operations and let interested owners self-select into a conversation.

  3. Prioritised speed to a real conversation.

    Given the small addressable list, every reply mattered. The goal on any sign of interest was to move straight to an in-person meeting rather than a long email exchange.

11

meetings with potential buyers in the first month

The results

11 meetings booked with potential buyers (first month), most held in person, from a campaign sent to under 200 prospects.

Step 1 alone reached a 9.55% reply rate against a highly specific, hard-to-reach audience, with replies converting into meetings at a high rate for the volume sent.

The campaign analytics for E-motion Studio. Step 1 was sent to 178 prospects and 17 replied, a 9.55% reply rate. Step 2 was sent to 161 and 18 replied, 11.18%. The sends ran in two waves between 18 and 24 January.
The campaign's own analytics: 178 prospects, 17 replies to the first email alone.

More case studies

Want to see what this could look like for you?

In 30 minutes, we'll look at your market, your ICP, and your offer, and show you exactly how we'd approach outbound for your business.

Book a demo See how it works
Book a demo 30 minutes, on our calendar