8 meetings and a closed sale in the first month

Odeve supplies and manufactures conveyor belting out of a 15,000 square foot facility in Dubai, backed by the Dutch parent business in Alkmaar. PVC, PU, timing, modular, wiremesh, PTFE, cleated and fully custom belts, held in local stock with on site installation.

The whole proposition is speed and depth of stock. A factory with a failed belt is a factory with a stopped line, and Odeve is built to be the supplier that answers and delivers rather than quoting a lead time from Europe.

Odeve had the stock, the factory and the technicians. What they needed was to be in front of UAE factories before the belt fails, not after someone else has already quoted.

• Conveyor belts are not an industry. The buyer is not a vertical you can filter for. It is any facility running a production or handling line: food and beverage processing, packaging, recycling, logistics, building materials. There is no ready made list of factories in the UAE that happen to run conveyors, so the list had to be built from the ground up.
• Everyone already has a supplier. Belting is bought reactively, usually from whoever supplied the last one. Cold outreach had to give a plant a reason to consider changing before anything breaks, which is a much harder conversation than reacting to a breakdown.
• The decision sits with people who do not answer marketing. Maintenance managers and production engineers are not sitting in an inbox waiting for supplier pitches. They are on the floor. The message needed to be short, concrete and obviously relevant to someone who thinks in downtime and spare parts.